Fan-Base Activation
Immersive experiences to connect with the brand
A.C. Milan is a professional football club in Milan. Our new brand identity is built on this unifying A.C. Milan power and passion: the crests distinct oval shape inspires a unified visual language. The form becomes a consistent graphic language filled with expression and focusing on values, the clubs passion, and its fans.
From Milan to the Many.
WHY PICK THIS TOPIC
Fan base activation means to attract people to the brand: whether you’re an A.C. Milan fan or a visiting supporter, the focus is providing everyone with a fantastic experience during live sport, making it more participative and immersive.
The aim is to widen the fanbase towards a target of 14-20 years old, extending the audience due to activities born out of the match emotions. We are pursuing new triggers that cause a sense of belonging: this can be done through content storytelling, supporters activation, adoption of disruptive technologies, AC Milan products (Retail, Academies, Ticketing, ...) and Sponsors.
WHO is this category for?
Passionate, Students or Experts in:
- - Digital Communication
- - Marketing & Advertising
- - Graphic Design & Creativity
- - Art & Illustration
- - Social Media Strategy
- - Innovation
- - Digital platform
Whats happening now?
- FINALIST TEAM - the finalist team selected for this category is the Cookies Accepted team, congrats!
The team will pitch an online final battle with their finalists on July 1st - follow us on social media to figure out the agenda.
TOP TEAMS: Cookies Accepted, Kre0Ω&, Tackle From Behind, Closer Imaging, Politeam, The team, Chapinlandia, Creadreams, Quei Cervelloni, STAN MILAN
MEET The jury
Brief HEX color
Brief Order
Discover the finalists of the 2022 edition
Digital Gamification
Innovation Design
Employer Branding
Brand Activation
Employee Engagement
Digital Customer Experience
Brand Experience
Social Media
Register to the challenge designed for Replyers.